Some of these pieces were commissioned, some were branded, and some were not. Lucy is selective about what she has worked on and approaches all her projects with the same passion for excellent cinematic storytelling.
Lucy is represented for commercials by Merman.
Contact Kira Carstensen: kira@hellomerman.com
Bridge Poem (2017)
“I remember seeing the ‘Galloping Gertie’ Tacoma Narrows Bridge collapse in a Physics class in high school,” Lucy told The Atlantic, “and the surprising image of something as sturdy and robust-looking as a mighty bridge twisting and twirling like rope—and ultimately snapping—has always stayed with me.”
Lucy was asked to make a short film inspired by the theme of “bridges” for the annual TEDWomen conference. Lucy called to mind Kate Rushin’s “The Bridge Poem,” which originally appeared in the groundbreaking feminist anthology This Bridge Called My Back: Writings by Radical Women of Color (1981). This short film was also sponsored by Chicken & Egg Pictures and the Artemis Rising Foundation.
Always - #LikeAGirl (2016)
72% of girls feel that society limits them, by dictating what they should and shouldn’t do. Sometimes, these limiting messages can be found in unexpected and subtle places – like on your phone. They may seem small, but emojis are more than just funny faces. They’ve become how girls express themselves in text and online. But do emojis truly represent girls? Always asked, and it turns out 67% of girls feel that even emojis imply that girls are limited.
With over 100 million views worldwide, this video made for Always #LikeaGirl has played a critical part in evolving the next iteration of emojis.
Listerine - “Feel Every Smile” (2015)
Blind people are given a new app that detects smiles and vibrates, allowing them to “feel every smile”. A ‘doc-style” piece of branded content that has “gone viral” in the UK, with over 2 million views and counting.
Intel Look Inside: Project Daniel (2014)
A story of how technology can improve lives when American Mick Ebeling tracks down Daniel, an amputee he read about in a news story, and 3-D-prints prosthetic arms for him and for all visits and those in his South Sudan community who have lost limbs to warfare. Winner of major advertising awards including AICP, 2 Clios, 3 Cannes Lions.
Secrets of the Mongolian Archers (2013)
The two archers representing Mongolia are under pressure from their tradition and heritage and seek counsel as they prepare to represent their nation descended of Genghis Kahn at the 2012 London Olympics. Created for Liberty Mutual.
Crooked Lines (2013)
Named after a Brazilian saying “God moves in crooked lines”, this film takes you inside the dramatic story of Brazil’s best ever lightweight rower, Ailson Eraclito da Silva, a prodigy who grew up dirt poor in a leper colony in the Amazon. During qualifying for the London Olympics, his lifelong dream, something unthinkable happens that leaves everyone wondering who is responsible. A film about responsibility for Liberty Mutual’s Responsibility Project.
Make Haste Slowly - The Kikkoman Creed (2012)
Winner of Best Short at Napa Valley Film Festival, this adverting film is the story of the story of the family creed that has shaped Kikkoman for over 300 years.
Lucy is represented for commercials by Merman.
Contact Kira Carstensen: kira@hellomerman.com
Bridge Poem (2017)
“I remember seeing the ‘Galloping Gertie’ Tacoma Narrows Bridge collapse in a Physics class in high school,” Lucy told The Atlantic, “and the surprising image of something as sturdy and robust-looking as a mighty bridge twisting and twirling like rope—and ultimately snapping—has always stayed with me.”
Lucy was asked to make a short film inspired by the theme of “bridges” for the annual TEDWomen conference. Lucy called to mind Kate Rushin’s “The Bridge Poem,” which originally appeared in the groundbreaking feminist anthology This Bridge Called My Back: Writings by Radical Women of Color (1981). This short film was also sponsored by Chicken & Egg Pictures and the Artemis Rising Foundation.
72% of girls feel that society limits them, by dictating what they should and shouldn’t do. Sometimes, these limiting messages can be found in unexpected and subtle places – like on your phone. They may seem small, but emojis are more than just funny faces. They’ve become how girls express themselves in text and online. But do emojis truly represent girls? Always asked, and it turns out 67% of girls feel that even emojis imply that girls are limited.
With over 100 million views worldwide, this video made for Always #LikeaGirl has played a critical part in evolving the next iteration of emojis.
Listerine - “Feel Every Smile” (2015)
Blind people are given a new app that detects smiles and vibrates, allowing them to “feel every smile”. A ‘doc-style” piece of branded content that has “gone viral” in the UK, with over 2 million views and counting.
Intel Look Inside: Project Daniel (2014)
A story of how technology can improve lives when American Mick Ebeling tracks down Daniel, an amputee he read about in a news story, and 3-D-prints prosthetic arms for him and for all visits and those in his South Sudan community who have lost limbs to warfare. Winner of major advertising awards including AICP, 2 Clios, 3 Cannes Lions.
Secrets of the Mongolian Archers (2013)
The two archers representing Mongolia are under pressure from their tradition and heritage and seek counsel as they prepare to represent their nation descended of Genghis Kahn at the 2012 London Olympics. Created for Liberty Mutual.
Crooked Lines (2013)
Named after a Brazilian saying “God moves in crooked lines”, this film takes you inside the dramatic story of Brazil’s best ever lightweight rower, Ailson Eraclito da Silva, a prodigy who grew up dirt poor in a leper colony in the Amazon. During qualifying for the London Olympics, his lifelong dream, something unthinkable happens that leaves everyone wondering who is responsible. A film about responsibility for Liberty Mutual’s Responsibility Project.
Make Haste Slowly - The Kikkoman Creed (2012)
Winner of Best Short at Napa Valley Film Festival, this adverting film is the story of the story of the family creed that has shaped Kikkoman for over 300 years.